With the social media and influencer marketing barometer (SMI barometer for short), we monitor the trends of Belgian young people aged 16-24 in the adoption, use and evaluation of social media and influencer marketing.
The Social Media Impact -barometer maps annually how Flemish companies can strengthen their brand among Flemish youth. The focus of the survey is on social media and recent trends such as influencer marketing.
This research project examines how Flemish media companies can use social media to strengthen their brand among young people. In doing so, the project builds on the research results of the previous study 'Snapchat: from adolescent hype to (journalistic) medium?'