International Communication Management
The Bachelor International Communication Management equips you with the skills to develop effective strategies and gain hands-on experience through internships and international collaborations. You will also experiment with several foreign languages, from French to Spanish. Build your international network and kick-start your career in communication.
Your profile and interests
You, creator of tomorrow
Discover if this programme aligns with your ambitions and how you can develop your talent into a tomorrow's strong professional.
I am someone who
- thrives on global perspectives
- wants to develop fresh ideas
- wants to explore new communication and media tools
- wants to bridge diverse communities through communication
and is interested in
- cultural exploration, languages and diverse
cultures - art and design, both traditional and digital
- creative expression through arts, crafts and performance
- world events, both current and historical
- lifestyle, including trends, design and fashion
I become someone who
- acts as a bridge between organisations and the general public
- makes videos, audios and texts for an international audience
- manages diverse projects in media and communication
- shares insights on fashion, travel, beauty and art
- creates engaging content for different digital platforms
- represents global brands or international organisations
and has knowledge of
- foreign languages, to communicate effectively across cultures
- writing skills, to create clear, creative and persuasive messages
- marketing skills, to strategically promote products and services
- digital tools like Photoshop and Premiere as well as AI tools
- inclusive communication strategies
Programme
What can you expect?
Studying at Artevelde UAS means the perfect combination of theoretical knowledge and extensive hands-on experience, allowing you to develop skills for the future. With the guidance of our lectors, we prepare you for a successful career.
In the International Communication Management programme, you will develop four key skills that will make you stand out in any communications role:
- Insight and Strategy – You will keep track of the latest communication trends and learn how to translate organizational goals into effective communication plans.
- Concept and Creation – You will create engaging communication products tailored to your audience, ranging from written content to videos, across multiple platforms.
- Project Design and Planning – You will learn to manage large projects, coordinate teams, and ensure that all goals are met efficiently.
- Research and Analysis – You will formulate research questions, gather data, and analyze the results to refine communication strategies and brand positioning.
From the start, you will be part of an international classroom, collaborating with students from all over the world. In your first year, you'll take part in field trips to explore different cultures and communication practices. In the second year, you will spend a week visiting companies and organizations to gain insights into their communication strategies, further enhancing your intercultural understanding.
In the third year, the first semester gives you the option to either go on an Erasmus exchange abroad or stay in Belgium and follow an expert track. If you choose the expert track, you will still have the opportunity to go abroad during the semester, applying your specialized knowledge in an international context. All students will complete a Stage XL, a five-month internship with an international organization, in the second semester. These experiences will provide you with a strong foundation in intercultural competencies, whether you’re studying abroad or staying @home.
Develop your language and intercultural skills
In addition to the core communication skills, you will also improve your language skills. The working language of the programme is English, but you can choose to study French or Spanish. By completing assignments and presentations, you will gain a strong command of communication-specific terminology in these languages.
This programme attracts students from around the world, and you will work on diverse cases and projects alongside them. The intercultural experience you gain will enrich your perspective and prepare you for the global job market.
I was excited and nervous about coming to study in Belgium, with new people who speak different languages. But from the start, everyone was so welcoming. We all shared our stories and I quickly felt more comfortable. Overall, Artevelde UAS provides a great environment to develop your creativity and apply everything you learn in class. This experience made me grow personally and professionally and I am really grateful to be here.
AI and new technologies
You will gain the skills and confidence to work with the latest technologies, including artificial intelligence (AI). You won’t just learn how these tools work; you will also develop the ability to integrate them into your communication strategies. The goal is to make sure you’re comfortable navigating new technologies and are not afraid to experiment with innovative tools in your future career. By becoming technologically literate, you’ll be ready to adapt and work in a rapidly changing work environment.
Tailor your studies to your interests
In the third year, you will have the opportunity to specialize in an area that matches your career goals. Choose an expert profile and a minor to develop communication skills aligned with your professional ambitions.
Quality learning
Artevelde UAS stands for quality. We continuously and systematically improve our programmes. We map our quality and use this to further optimize everything. Participation of students and independent experts is crucial in this process.
Study programme
Subjects you will take
The study programme gives you an overview of the subjects you will take during your programme. You can expand each subject to read a short description.
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Description
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Credits |
Semester
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Students will have a solid foundation in Photoshop and Lightroom, an understanding of non-destructive editing techniques, and the skills to produce professional-quality digital content for brands. This course aims to equip beginner designers with the tools and knowledge necessary to succeed in the competitive field of digital content production.
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4 | 1 |
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You will learn to set up basic research to gather information, analyze a challenge, and explore possible solutions.
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3 | 1 |
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You will get an introduction to the basic concepts of marketing and how media is used in the field of marketing.
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4 | 1 |
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Defining Corporate and Marketing Communication, specific fields and instruments. This course gives students an overview and insights in the organisational communication as well as in the marketing communication.The course doesn't only offer the student the theory on these topics but also wants to stimulate them to reflect, to interact and to get curious about what the communication field of an organisation can do and what it can't.
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3 | 1 |
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In Creative Studio, creativity is cultivated through daily exercises that focus on attention. Instead of treating creativity as a tool or skill, we approach it as a way of being. By enhancing their self-awareness, students discover how their mindsets influence their creative sparks, encouraging curiosity, openness, and a playful approach to their artistic challenges.
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3 | 1 |
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In this course, students will gain insight into the role of a communications professional as a relationship, sales and project manager. With real cases and applied with exercises around customer satisfaction, pitching, sales techniques, networking, complaints management, project management methods and tools, budgeting and reporting.
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4 | 1 |
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(20) | ||
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This course covers the basics of grammar, vocabulary and oral and written comprehension. Authentic documents (texts, press articles, videos) are used to tackle a number of general themes or themes relating to the world of communication (business, communication agencies, ecology, student life, etc.). The ‘culture’ part is revealed through songs, debate themes and videos. Students also learn how to
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5 | 1 |
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German 1
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5 | 1 | |
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This course is the foundation of Spanish language learning. No previous knowledge is required. Topics range from greetings, introductions, to lifestyle and traveling. All of this within a cultural and grammatical context.
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5 | 1 |
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Start your journey in Dutch with Dutch 1! This course is perfect for beginners with no prior knowledge. You’ll learn to handle simple personal and business communication, like introducing yourself, filling out forms, and making phone calls. Explore a variety of topics, from Flemish culture and cuisine to professional vocabulary, and take your first confident steps in Dutch!
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5 | 1 |
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Record clear audio with various microphones and shoot sharp, stable videos with your smartphone. Experiment with camera settings like perspective, movement, and depth of field, and create polished edits in Adobe Premiere.
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4 | 2 |
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You'll learn how AI is applied in content creation. You'll discover how text and image generators work and how to formulate effective prompts. You'll practice creating and improving AI-generated content. You'll also learn about the legal and ethical implications of AI use, such as copyright and bias. This way, you'll develop a realistic and creative use of AI in your field.
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4 | 2 |
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Learn about the role of research in the media field. You will define research questions, develop a plan, and explore different methods such as desk research, qualitative, and quantitative approaches. Gain insight into data analysis, the quality of research, and the impact of methodological choices, preparing you to critically assess and apply research in practice.
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3 | 2 |
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Students design their first communication strategy & plan under supervision
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4 | 2 |
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Words carry meaning. Put them in the right order and you create magic. Used intentionally, words and sentences compel readers to do what you want them to do.
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5 | 2 |
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(20) | ||
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In this second part of the course , students continue to improve their French (level B1). They review the basics of grammar and vocabulary. However, more emphasis is placed on new learning: vocabulary, more specific themes (marketing, visual identity and logos, product descriptions and communication campaigns), oral production skills (basic telephone conversations).
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5 | 2 |
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German 2
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5 | 2 | |
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This course is a second part of a foundation level of the Spanish language. Knowledge acquired from the Spanish 1 course is required. Topics range from traveling and tourism to basic communication in the workplace. All of this within a cultural and grammatical context.
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5 | 2 |
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Take your Dutch skills to the next level with Dutch 2! Building on A1-level knowledge, you’ll focus on understanding and producing both personal and business communication, in writing and speaking. You’ll expand your grammar, vocabulary, and gain insights into Flemish (business) culture, preparing you for real-life interactions in both casual and professional settings.
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5 | 2 |
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Your technical brilliance means nothing if you can't communicate it. At Talent Factory, you'll master the people skills, emotional intelligence, and collaborative techniques needed to turn your creative ideas into impactful stories and designs, all while belonging to a group of super diverse people who will challenge and inspire you.
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8 | 1 and 2 |
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Description
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Credits |
Semester
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Audience Engagement builds upon your knowledge from 'Design Research'. In Audience Engagement, we are going to use the double diamond to create online content for one company/content challenge. Through the use of the double diamond, you will not only engage with your audience, but will also be able to understand what content your audience thinks is ‘engaging’ (interesting, new, clickable, …)
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4 | 3 |
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This course guides you into the next step of your personal and professional development. As future journalists, communicators, or media designers, you will explore what it truly means to be a professional in today's creative and dynamic industries.
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4 | 3 |
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In this course we focus on creating the right digital marketing plan based on different business and marketing goals. We take an in-depth look at digital channels and touch points to engage target audiences.
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6 | 3 |
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In this course, you will conduct a qualitative research in team, tackling a real-world communication challenge. Guided step by step through each phase of the research process, you will gain essential research skills and eventually deliver insightful findings that address the core of the problem.
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4 | 3 |
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Consumer Psychology
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3 | 3 | |
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Concept & Creation
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4 | 3 | |
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(20) | ||
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This course at level A2+ is designed for communication students looking to build confidence in professional and everyday Spanish. You will learn to express yourself in work contexts—making appointments, drafting brief emails, and proposing ideas, ...—while also mastering practical language for social and everyday situations. Through interactive exercises and real-life scenarios, you will gain the fluency needed for effective communication.
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5 | 3 |
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This French course (B1/B2 level) enables students to perfect their knowledge of the French language through conversations (phone calls, appointments, authentic documents, presentations, surveys, team work and simulations of professional life ‘in the field’.
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5 | 3 |
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You will get in touch with news flashes, magazine articles, and cultural phenomena from German speaking countries. You will practise phone calls and writing mails, asking for information, prices, ... We will rehearse basic grammar, basic vocabulary and you will prepare a short presentation about a city in a German speaking country. There will be listening exercises and many easy online exercises.
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5 | 3 |
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Take your Dutch to a higher level with Dutch 3! At A2-B1 level, you’ll refine your ability to understand and produce both personal and professional communication, in writing and speaking. You’ll deepen your knowledge of grammar, expand your vocabulary, and gain a stronger understanding of Flemish culture, preparing you for more complex interactions in everyday and professional settings.
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5 | 3 |
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Go Connect helps you transition to the professional world. You connect your knowledge from Talent Factory and Go Pro, build your personal brand, learn to network and find internships, and gain experience through job shadowing or a real project.
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3 | 4 |
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Is it Ok to use your headline as clickbait? To use gamification to attract more visitors on your website? To use stereotypes in your advertising campaign? This course equips future journalists, graphic designers and communication professionals to make responsible decisions when laws and profit-driven goals fall short, supporting the development of an own ethical compass.
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4 | 4 |
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Photo & Video Production
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6 | 4 | |
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In this course, you will gain an understanding of how unconscious bias and microaggressions can affect communication, and learn strategies for promoting inclusivity and equity in both external and internal communication. You will receive the tools to navigate conversations and situations that involve diversity, with greater sensitivity, empathy, and effectiveness, both personally and professionally.
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6 | 4 |
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(20) | ||
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This B1 course is perfect for advancing your Spanish in communication contexts. You’ll build skills to express ideas confidently in professional settings, like proposing campaigns. Plus, you’ll explore Spanish-speaking cultures, customs, and traditions, giving you a richer understanding of the Spanish-speaking world. With a focus on real-world use, you’ll deepen your language skills and cultural insight for effective, authentic communication.
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5 | 4 |
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This fourth semester is devoted to teaching professional French (level B1/B2). Simulated situations (a meeting, a job interview, writing e-mails, presenting results, etc.) enable learners to become more at ease with the language. The French cultural aspect is also part of the course.
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5 | 4 |
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We will continue to dig into German Grammar, mainly prepositions and pronouns. You will present a famous German speaking person and/or product. We will organise an excursion to a German speaking city (Eupen, Köln, Aachen or Berlin...) You will prepare application interviews and small-talk conversations.
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5 | 4 |
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Building on B1-level knowledge, this course helps you master more advanced personal and professional communication, both in writing and speaking. You’ll refine your grammar, expand your vocabulary, enabling you to navigate more complex conversations and professional scenarios with confidence.
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5 | 4 |
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Description
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Credits |
Semester
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Discover how organizations conquer the world. You'll learn to think strategically in an international context, embrace cultural diversity, and develop communication strategies that work across borders. Theory, practice-oriented assignments, and real-time interactions prepare you for a career in the communication world.
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15 | 5 |
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You'll learn how to integrate AI into the complete communication workflow — from insights and strategy to content creation, distribution, and evaluation. You'll learn to work with AI as a professional co-pilot, while maintaining human judgment, brand consistency, and ethical standards, with a strong focus on transparency, privacy, bias awareness, and intercultural communication.
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15 | 5 |
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Brand Activation
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9 | 5 | |
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Develop skills that are essential for success in the media industry. You'll learn how to communicate and present effectively for television, radio, online video, and social media. Through practical training and simulations, you'll build confidence to create engaging and compelling content.
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9 | 5 |
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Printing for Brands
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9 | 5 | |
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Develop your skills in digital prototypes with Figma. Additionally, you'll receive an introduction to the basic principles of HTML and CSS, which will lay the foundation for building responsive and interactive web pages. Finally, you'll bring your designs to life with Webflow, a powerful tool that allows you to create professional websites without writing code.
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9 | 5 |
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In Story Creation you explore the art of storytelling in film, graphic design and text. Dive into plot, character and emotion to create stories that inspire and connect. At the end of the semester you create the story you've always dreamed of.
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9 | 5 |
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Freelancing for Creatives
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9 | 5 | |
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Embark on a journey to explore and shape possible futures. This course invites you to challenge assumptions, embrace uncertainty, and develop skills to imagine and navigate complex scenarios. Through interactive activities and discussions, you'll enhance your futures literacy, enabling you to make informed decisions and proactively contribute to your evolving field.
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6 | 5 |
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Your internship is your opportunity to transform theory into practice. You'll work at a company for a minimum of 75 days where your tasks will be aligned with your program of study
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15 | 6 |
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In addition to your internship, you will work individually on a cross-media project focused on a current theme in the country where you are staying.
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15 | 6 |
Learning environment
Student life on campus
Everything you need can be found right here in our campuses. You can take part in events, study in a media library or relax in the relaxation room.
Study tracks
Explore your options
At Artevelde UAS, you'll find plenty of options for your study pathway. Explore your possibilities and choose which study track fits you the most.
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Standard track
Contact trackYou will usually come to campus during the day to attend classes.
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Tailored track
Short trackDo you already have relevant work experience or a diploma? You can complete this program faster through an accelerated track. We'll explore your options together.
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Track with exemptions
Short trackDo you already have relevant work experience or a diploma? You can complete this program faster through an accelerated track. We'll explore your options together.
Jobs
Your ticket to an exciting career
A degree from Artevelde UAS leads to an exciting job in various sectors. Discover which jobs await you.
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Brand manager
A brand manager strengthens a company's brand by developing strategies and campaigns.
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Communications manager
A communications manager oversees communications, from press releases to social media and events.
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Cross-cultural communication consultant
As a cultural consultant, you help companies communicate effectively across borders.
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Digital marketing manager
A digital marketing manager develops online marketing strategies, campaigns, and digital content.
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Social media strategist
A social media strategist manages online presence and creates social media strategies.
Studying and living in Ghent
Your international student life
Everything you need to know about accommodation, daily life, and settling into your new home in Belgium's vibrant student city.
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Student life in Ghent
Student societies, culture, sport and work in a vibrant city.
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Housing
Everything you need to know about student housing.
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Transport
All our campuses are easily accessible by bicycle and public transport.
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Visa and registration
Useful information to help you prepare to join Artevelde UAS, such as student visa and insurance.
Guidance
How we can support you
Your success is our priority. That's why we offer personalised guidance, comprehensive student support, and clear information about costs and financial options.
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Tailor-made guidance
Information about a specific needs status, accommodations, specific needs support, language support and study track counselling.
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Student Services
Whether you need financial support to pay for your studies, psychological or medical assistance, or have questions about renting a room in Ghent, you can always come to us.
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Tuition fee and financial support
In addition to your registration fee, you have to consider costs for your courses, your laptop, and the rent of your room. Not every student can afford it all just like that. We collect all the various ways to pay for your studies.
Our strengths
Why study at Artevelde UAS?
At Artevelde UAS, we're committed to delivering high-quality, innovative and inclusive education. Our dedicated experts will help you unlock your full potential. That's what makes us a warm and welcoming university of applied sciences.
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International network
Our partnerships with universities worldwide enable valuable exchanges for students, lecturers and researchers. Through our active participation in international networks and education fairs, we continuously expand our global connections and strengthen our institutional presence.
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Programme options
Choose from our three-year international bachelor programmes, one-year advanced programmes, or join our Dutch-taught programmes if you speak the language. Whatever your goals, we have options that fit your ambitions.
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A window to the world
We train global citizens by encouraging international internships, bootcamps and exchange programmes. Belgium's position as home to the EU, NATO, multinationals and major ports provides exceptional opportunities in our diverse society.
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Future proof
Digital education is our priority. We use innovative online platforms and cutting-edge infrastructure: video classes, augmented reality, modern media labs and high-tech simulation equipment. Our campuses are ready for tomorrow's challenges.
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Entrepreneurship and innovation
Turn your ideas into reality through our Idea Factory, which brings together students from different programmes. We support you with creativity sessions, project supervision and a diverse network, plus connections to Gentrepreneur for all young entrepreneurs in Ghent.
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Tailor-made guidance
We create an optimal learning environment with personalized coaching and study counselling tuned to your needs. Whether you need specific accommodations, language support or extra guidance, we're here to help you succeed.
Frequently asked questions
More information
Got questions about the programme? You're not alone. We've compiled the most frequently asked questions and answers to help you out.
Contact
Ask your question
Whatever questions you have, our track managers, diversity coaches, study choice counsellors, student services staff and other support team members are here to help.
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Jelien Joye
Study track manager
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Cia Muylle
Diversity coach
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Ira Kerkhove
Stuvo staff member
Downloads and links
Documents & info
Find all essential documents here: a sample timetable, brochure, academic calendar and more info about this programme.
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Brochure (download)
Get the digital programme brochure sent straight to your inbox.
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Sample timetable
Have a look at an example of how your timetable might look like.
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Academic calendar
All important dates at a glance: start of the academic year, exams and holidays.
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ECTS course descriptions
The ECTS course descriptions provide details on content, learning outcomes, credits and evaluations.
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Study materials
Come to an information day and explore all the course materials for this programme.
Practical information and updates
Stay informed about our open days, info sessions and other activities that help you with your study choice.
Enrolment
Your adventure starts here
Enrolment is completely online. We'll guide you through the process step by step so you can start your programme without any hassle.
