International Graphic and Digital Media
In this English-taught bachelor's program International Graphic and Digital Media, you learn to work professionally with Adobe Photoshop, Illustrator and InDesign. You develop skills in logo design, image editing and typography for creating strong visual brands. Through international collaboration and guidance from professionals, you build a portfolio for a career in the creative sector. Ready to conquer the design world?
Your profile and interests
You, creator of tomorrow
Discover if this programme aligns with your ambitions and how you can develop your talent into a tomorrow's strong professional.
I am someone who
- breathes design
- enjoys experimenting with the latest design technologies and software
- has an interest in different cultures and their design influence
- transforms everyday moments into compelling stories with impact
- prefers to learn by doing and brings concepts to life in tangible results
and is interested in
- visual trends in (pop) culture and art
- innovative technology in design
- handmade and digital creations
- international design movements
- challenging creative projects
I become someone who
- as a graphic designer not only juggles designs, colors and typography but also creates with a clear purpose and impact for various media and target audiences
- as a software ninja gains knowledge of the most important software and tools, such as Adobe Photoshop, Illustrator and InDesign
- as a creative team player realizes how crucial collaboration is in the creative sector and my education provides me with all the skills to grow into a valuable team member
- as a culturally aware communicator understands that effective communication requires insight into cultural differences and a global perspective
and has knowledge of
- graphic design principles and theory
- target audience-oriented design strategies
- visual campaigns and creative production
- design research methodologies
- international design trends and cultures
Programme
What can you expect?
Studying at Artevelde UAS means the perfect combination of theoretical knowledge and extensive hands-on experience, allowing you to develop skills for the future. With the guidance of our lectors, we prepare you for a successful career.
In the Bachelor International Graphic and Digital Media you learn everything about visual branding. You create logos, images, videos, apps and other marketing materials tailored to an organization's brand strategy. You work together with students from different countries and cultures in a fully English-taught program.
You learn to work with professional software such as Adobe Photoshop, Illustrator and InDesign to master graphic design. In addition, you develop skills in project management, team leadership and communication, which are essential for visual branding. The campuses are equipped for media studies and feature multimedia labs, a print and sign lab and a photo studio.
Visual branding
In this fully English-taught program you dive into the world of visual branding and learn to create powerful brand identities. You develop skills in graphic design, brand strategy and identity development, and learn to collaborate effectively in an international context.
Designing memorable brand experiences
You create impactful visual brands by designing logos, images and videos that bring a brand to life. In addition, you produce marketing materials that perfectly align with the brand strategy and you learn to work with Adobe Creative Suite and other essential design software.
International and interdisciplinary collaboration
This English-taught programme offers you the opportunity to collaborate with students from various countries and cultures, so that you build an international network of fellow students, companies and alumni. In addition to your own courses, you also work together with students from our other international bachelor's programs, International Communication Management and International Journalism. This unique cross-pollination broadens your perspective and offers valuable interdisciplinary insights.
Tailor your path in your third year to your interests
In your final year you give direction to your studies yourself by choosing a specialization in Branding Design or Advertising Design. In addition, you can further broaden your perspective with a practice-oriented minor in a theme related to communication, media or design. This way you deepen your knowledge and gain additional practical experience.
Well prepared for the future of branding
You gain insight into the latest technologies that shape the sector and develop important skills in project management and team leadership, while you work on real assignments for real clients.
The print industry is more global than ever. Over the years, I have travelled the world, from Asia to Australia. Today's most significant change is the rapid shift towards digital business models. Revolutionary technological innovations have made the print sector sexy again. So now we are looking for young talent with an international focus, an entrepreneurial mindset and the right technical and commercial background.
Quality learning
Artevelde UAS stands for quality. We continuously and systematically improve our programmes. We map our quality and use this to further optimize everything. Participation of students and independent experts is crucial in this process.
Study programme
Subjects you will take
The study programme gives you an overview of the subjects you will take during your programme. You can expand each subject to read a short description.
Select
| Programme |
Description
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Credits |
Semester
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Get a solid foundation in Photoshop and Lightroom, with insights into editing techniques and skills to produce online content of professional quality for brands. This course equips you with the tools and knowledge you need for digital content development.
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4 | 1 |
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Learn to set up basic research to gather information, provide a solution to analyze and explore possible solutions.
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3 | 1 |
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This course introduces the basic concepts of marketing and how media are used based on the field of marketing.
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4 | 1 |
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Dive into the world of digital design. Learn how to create custom illustrations, logos, and illustrations in Adobe Illustrator. Perfect for future designers who want to upgrade their digital skills and get creative.
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6 | 1 |
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Discover the secrets of graphic design! Learn the fundamental principles like composition, typography, and color use. Through practical exercises, you become the foundation for your first steps as a professional designer. Curiosity and playfulness are your best tools.
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6 | 1 |
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Creative studio
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3 | 1 | |
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Record audio with various microphones and create sharp, stable videos with your smartphone. Experiment with camera settings like perspective, motion, and sharpness, and edit images in Adobe Premiere.
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4 | 2 |
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Explore how media brings communities together, who finances media production, and who owns media. Analyze media content with a focus on diversity and representation, and discover future trends shaping media and community.
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4 | 2 |
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Learn about the role of research in the media world. Define research questions, develop a plan, and explore different methods like desk research, qualitative, and quantitative approaches. Gain insight into data analysis, research quality, and the impact of methodological choices.
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3 | 2 |
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Learn how professionals really work! Develop a solid foundation in Adobe software for design challenges. From first sketch to final result, you learn to design to convince.
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6 | 2 |
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Discover how to combine text and image. Learn how to attract people with compelling titles, thumbnails, and integrated texts.
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4 | 2 |
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Dive into the world of text and design. A unique mix of theory and practice in Adobe InDesign. Learn how to create visually attractive, well-structured layouts that stand out.
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5 | 2 |
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At Talent Factory, you manage your social skills, emotional intelligence, and collaboration techniques needed to set in motion impactful stories and designs. This puts you as part of a group of diverse people challenging you and inspiring you.
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8 | 1 and 2 |
| Programme |
Description
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Credits |
Semester
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|---|---|---|---|
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Audience Engagement builds on your knowledge of 'Design Research'. Here you use the double diamond to create online content for a company. Using the double diamond not only gets you into dialogue with your audience, but also helps you understand what content your audience finds interesting.
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4 | 3 |
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This course guides you into the next step of your personal and professional development. As future journalists, communicators, or media designers, you will explore what it truly means to be a professional in today's creative and dynamic industries.
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4 | 3 |
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In this course, develop a solid foundation in using Adobe design software to create compelling designs that range from concept to sketch and from moodboard to final result based on briefings. Learn to analyze design styles and gain inspiration from various sources. These skills put you in a position to tackle real design challenges, develop your design concepts effectively, and bring creativity an
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8 | 4 |
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Learn to think strategically as a designer, where creativity is linked to specific objectives. Through research, benchmarking competitors, mapping the client trajectory, and brand positioning, you discover insights to develop compelling brand strategies. By combining analytical tools with creative exercises, you build meaningful brands that forge a connection with target groups.
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5 | 3 |
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In this course, discover how to use storytelling to create a strong visual brand identity. Learn how stories evoke emotions, make contact with your audience, and leave a lasting impression. Develop the skills to design a powerful brand story that truly resonates and makes an impact.
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5 | 3 |
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User Experience
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4 | 3 | |
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Go Connect helps you transition to the professional world. You connect your knowledge from Talent Factory and Go Pro, build your personal brand, learn to network and find internships, and gain experience through job shadowing or a real project.
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4 | 4 |
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Is it a good idea to use 'clickbait' as your title? Can you use gamification to attract more visitors to your website? Or use stereotypes in your ad campaigns? This course introduces future journalists, graphic designers, and communication professionals to responsible decisions on when laws and regulations apply and supports the development of your own ethical compass.
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4 | 4 |
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Visual Branding introduces essential brand concepts. Build strategic, conceptual, and design skills with creative assignments. Through personal feedback sessions and inspiration from practical cases, you learn ideation skills to visualize complex strategic concepts. This process helps you develop a methodical approach and grow in confidence as a brand designer. After Effects also gets a marker.
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8 | 4 |
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Photo & Video Production
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8 | 4 | |
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Graphic design 4: Motion
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6 | 4 |
| Programme |
Description
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Credits |
Semester
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|---|---|---|---|
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Advertising Design
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15 | 5 | |
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Branding Design
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15 | 5 | |
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Brand Activation
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9 | 5 | |
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Develop skills that are essential for success in the media industry. You'll learn how to communicate and present effectively for television, radio, online video, and social media. Through practical training and simulations, you'll build confidence to create engaging and compelling content.
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9 | 5 |
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Printing for Brands
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9 | 5 | |
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Develop your skills in digital prototypes with Figma. Additionally, you'll receive an introduction to the basic principles of HTML and CSS, which will lay the foundation for building responsive and interactive web pages. Finally, you'll bring your designs to life with Webflow, a powerful tool that allows you to create professional websites without writing code.
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9 | 5 |
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In Story Creation you explore the art of storytelling in film, graphic design and text. Dive into plot, character and emotion to create stories that inspire and connect. At the end of the semester you create the story you've always dreamed of.
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9 | 5 |
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Freelancing for Creatives
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9 | 5 | |
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Embark on a journey to explore and shape possible futures. This course invites you to challenge assumptions, embrace uncertainty, and develop skills to imagine and navigate complex scenarios. Through interactive activities and discussions, you'll enhance your futures literacy, enabling you to make informed decisions and proactively contribute to your evolving field.
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6 | 5 |
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In addition to your internship, you will work individually on a cross-media project focused on a current theme in the country where you are staying
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15 | 6 |
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Your internship is your opportunity to transform theory into practice. You'll work at a company for a minimum of 75 days where your tasks will be aligned with your program of study
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15 | 6 |
Learning environment
Student life on campus
Everything you need can be found right here in our campuses. You can take part in events, study in a media library or relax in the relaxation room.
Study tracks
Explore your options
At Artevelde UAS, you'll find plenty of options for your study pathway. Explore your possibilities and choose which study track fits you the most.
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Standard track
Contact trackYou will usually come to campus during the day to attend classes.
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Track with exemptions
Short trackDo you already have relevant work experience or a diploma? You can complete this program faster through an accelerated track. We'll explore your options together.
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Tailored track
Short trackDo you already have relevant work experience or a diploma? You can complete this program faster through an accelerated track. We'll explore your options together.
Jobs
Your ticket to an exciting career
A degree from Artevelde UAS leads to an exciting job in various sectors. Discover which jobs await you.
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Art director
An art director leads the design team and ensures a consistent visual style across media channels.
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Brand designer
A brand designer creates a recognizable visual language that aligns with the values of a company.
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Content creator
You develop and create engaging stories for websites and social media.
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Graphic designer
A graphic designer creates visual content for various media.
Studying and living in Ghent
Your international student life
Everything you need to know about accommodation, daily life, and settling into your new home in Belgium's vibrant student city.
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Student life in Ghent
Student societies, culture, sport and work in a vibrant city.
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Housing
Everything you need to know about student housing.
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Transport
All our campuses are easily accessible by bicycle and public transport.
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Visa and registration
Useful information to help you prepare to join Artevelde UAS, such as student visa and insurance.
Guidance
How we can support you
Your success is our priority. That's why we offer personalised guidance, comprehensive student support, and clear information about costs and financial options.
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Tailor-made guidance
Information about a specific needs status, accommodations, specific needs support, language support and study track counselling.
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Student Services
Whether you need financial support to pay for your studies, psychological or medical assistance, or have questions about renting a room in Ghent, you can always come to us.
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Tuition fee and financial support
In addition to your registration fee, you have to consider costs for your courses, your laptop, and the rent of your room. Not every student can afford it all just like that. We collect all the various ways to pay for your studies.
Our strengths
Why study at Artevelde UAS?
At Artevelde UAS, we're committed to delivering high-quality, innovative and inclusive education. Our dedicated experts will help you unlock your full potential. That's what makes us a warm and welcoming university of applied sciences.
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International network
Our partnerships with universities worldwide enable valuable exchanges for students, lecturers and researchers. Through our active participation in international networks and education fairs, we continuously expand our global connections and strengthen our institutional presence.
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Programme options
Choose from our three-year international bachelor programmes, one-year advanced programmes, or join our Dutch-taught programmes if you speak the language. Whatever your goals, we have options that fit your ambitions.
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A window to the world
We train global citizens by encouraging international internships, bootcamps and exchange programmes. Belgium's position as home to the EU, NATO, multinationals and major ports provides exceptional opportunities in our diverse society.
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Future proof
Digital education is our priority. We use innovative online platforms and cutting-edge infrastructure: video classes, augmented reality, modern media labs and high-tech simulation equipment. Our campuses are ready for tomorrow's challenges.
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Entrepreneurship and innovation
Turn your ideas into reality through our Idea Factory, which brings together students from different programmes. We support you with creativity sessions, project supervision and a diverse network, plus connections to Gentrepreneur for all young entrepreneurs in Ghent.
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Tailor-made guidance
We create an optimal learning environment with personalized coaching and study counselling tuned to your needs. Whether you need specific accommodations, language support or extra guidance, we're here to help you succeed.
Frequently asked questions
More information
Got questions about the programme? You're not alone. We've compiled the most frequently asked questions and answers to help you out.
Contact
Ask your question
Whatever questions you have, our track managers, diversity coaches, study choice counsellors, student services staff and other support team members are here to help.
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Jelien Joye
Study track manager
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Cia Muylle
Diversity coach
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Lien D’Hondt
Stuvo staff member
Downloads and links
Documents & info
Find all essential documents here: a sample timetable, brochure, academic calendar and more info about this programme.
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Brochure (download)
Get the digital programme brochure sent straight to your inbox.
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Sample timetable
Have a look at an example of how your timetable might look like.
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Academic calendar
All important dates at a glance: start of the academic year, exams and holidays.
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ECTS course descriptions
The ECTS course descriptions provide details on content, learning outcomes, credits and evaluations.
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Study materials
Come to an information day and explore all the course materials for this programme.
Practical information and updates
Stay informed about our open days, info sessions and other activities that help you with your study choice.
Enrolment
Your adventure starts here
Enrolment is completely online. We'll guide you through the process step by step so you can start your programme without any hassle.
