Practical cases within the Bachelor's programs in communication management and Bachelor in the business management of the Artevelde University College show that small companies hardly map out what evolutions, threats and opportunities are for their company. This environmental management is, however, crucial for good (communication) management. As a result, the small businesses also miss incentives that incite innovation.
The title "Antenna" refers to the English word for feelers, but also to a classic antenna. In our research we focus on the phase prior to innovation: "How can we best help small companies to work more environmentally with a view to innovation?".
The approach is "user-centered": the companies give direction to tool development based on their own wishes, thresholds and motivators.
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