Lab Internet of Things (IoT): enhancing customer experience with smart technology
In the Internet of Things (IoT) lab, we experiment with applications in the field of the Internet of Things. We experiment with smart technologies in the retail environment with a specific focus on integrating sensors in displays and product packaging.
What are the goals of the lab?
On the one hand, the aim is to improve the shopping experience (customer experience) so that customers experience more engagement and empowerment.
On the other hand, we want to give both the shop and brand owners more insight into consumer behaviour and preferences in order to better serve the customer.
What are we investigating?
Together with partners ...
- we research and develop prototypes within the IoT and prototyping lab;
- capture and process data via the embedded sensors;
- we conduct user research to make the developed communication material as effective as possible.
Meet the team
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