StartMeUp App - mobile app to guide (pre)starters

The StartMeUp - buddy mobile application aims to guide (pre)start-ups in their start-up process.

Research theme: Entrepreneurial empowerment

Field of interest: Business and Management; Communication, Media and Design

Duration: 31/12/2015 - 31/12/2016

Financing: PWO

The application uses behaviour design to trigger and engage (pre)starters in this process. Functions like entering and tracking goals, nearby function to connect with peers in real life, finding matches for achieving your goal, can facilitate this process. The data collected through this can also teach us something about entrepreneurial behaviour.

Research question: what functionalities should the StartMeUp App possess in order for it to support prestarters in their pre-start process?

This PWO will lead to a prototype of this mobile application.

Download here the article that appeared in the 'International Circular of Graphic Education and Research.