De makers van morgen

What role do communication and rewards play in a successful crowdfunding campaign?

In Belgium, crowdfunding is a relatively new phenomenon that is still in its infancy. Not every crowdfunding set up achieves its goal.

Research theme
Entrepreneurial empowerment
Field of interest
Business and Management
Duration
-
Financing
PWO

You have to think about the 'crowd' (who do you want to reach or convince), the communication to this 'crowd' and what you offer the 'crowd' in exchange for their (small) investment. By uncovering the role of communication and rewards in the success of crowdfunding campaigns in Flanders, we want to formulate advice to potential stakeholders, such as starting and growing entrepreneurs and federations.

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