In short
The “Veggiehuisje” project is a research initiative aimed at encouraging the protein shift among 3- to 6-year-olds and their social environment. Through playful interactions, children learn to recognize plant-based proteins, stimulating conversations within their families and communities.
Need and relevance
Current protein consumption is predominantly animal-based (60%), while sustainable diets require at least 60% plant-based proteins. Young children are ideal change agents for this research as they are open to new experiences and free from biases. Introducing plant-based foods through play can initiate behavioral changes extending to their social surroundings.
From approach to impact
The research includes two test phases: classroom and home/recreational settings. Prototypes designed to engage children and their environment are tested. Impact assessments and qualitative observations map changes in knowledge and behavior. The ultimate goal is to develop scientifically validated play-based solutions to accelerate the protein shift and foster a sustainable future.
Research realisations and publications
Research report Veggiehuisje
This report on Veggiehuisje brings together insights from research into sustainable and conscious food choices. It provides a clear view of the concept, target audience, and opportunities for further development. A well-founded resource for anyone interested in plant-based food and entrepreneurship.
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