The aim is to further develop and market a digital tool (Lifecity) for facilitating counselling conversations in youth services for children (6-12 years), and a partial prototype of a similar tool for 12+ young people (LifeTree).
With the social media and influencer marketing barometer (SMI barometer for short), we monitor the trends of Belgian young people aged 16-24 in the adoption, use and evaluation of social media and influencer marketing.
The overall objective of this project is to reduce the number of school dropouts and NEETs (Not in Education, Employment or Training) by sharpening their motivation and entrepreneurial skills.