Communication, Media, and Design
Our practical research is focussed on organisations and professionals who anticipate the challenges of the digital society through innovation and development. Together with our partners, we learn, research, and develop by means of user research, technology and trend analysis, design, and prototyping. We put thought leadership on disinformation, social media and influencer marketing, podcasting, sustainable packaging, and human-centred design with AI first.
Research themes
Sustainable packaging and smart retail
How can you make packaging and the shopping environment more sustainable and/or smarter? Using prototyping and Internet of Things (IoT), we investigate how technological innovations also become feasible for small retailers. At the same time, we will describe how customers feel about this.
Disinformation and youths
How do youths use news? And how do they assess the reliability of information? How can we make them resilient against disinformation? We research how we can teach them to deal with news more critically. At the same time, we give news media insights on how youths experience news.
Human-centred design with AI
Artificial intelligence (AI) is changing the world fast. We believe in its potential, but we also want it to be dealt with responsibly. In this research programme, we take a look at the changing jobs of designers, journalists, and communication professionals through the use of generative AI. We help design intuitive and reliable interfaces. And we list the eco systems and business models that change through AI.
Brand experience through social media and content creators
How can brands use social media, influencers, podcasts, and metaverse in their branding? How do consumers experience that? And where are the biggest challenges and opportunities? In this programme, we help brands to get the most from their social media marketing.
Research in the spotlight
View all our research projects
Are you curious about all our research projects? Take a look here.
Request custom research
We will gladly help you formulate your research question and approach. Get in touch!
Offer for organisations and companies
We stand for learning together, researching together, and developing together. Our students, lecturers and researchers will get to work for you, tailored to your needs. Find out what we can do for each other!
Tailored advice
Are you enterprising and do you work for an SME or a social profit organisation?
Thanks to Blikopener of Flanders Innovation & Entrepreneurship (VLAIO), we can support you in your search for solutions to practical problems or questions. Our experts will give advice tailored to your organisation.
Do you have a question, or would you like to collaborate?
Custom research
Do you need a practical solution for a problem or question? Our research team sets to work with your research question around four research programmes:
- Brand experience through social media and content creators
- Disinformation and youths
- Sustainable packaging and smart retail
- Human-centred design with AI.
To this end, we apply other innovative research methods, such as eye tracking, prototyping, and design thinking.
Lectures and workshops
Do you want an in-house lecture or workshop on recent insights about brand experience via social media and content creators, disinformation and youths, sustainable packaging, and smart retail or human-centred design with AI? Then we can also help you.
Custom research
Lectures and workshops
Collaborate with us
We stand for learning together, researching together, and developing together. Our students, lecturers and researchers will get to work for you, tailored to your needs. For future research projects we are constantly looking for partners active in the sector. Interested in collaborating with us?
Blikopener
Are you an entrepreneur of an SME or a social profit organisation? Thanks to Blikopener of the Flemish Agency Entrepreneurship and Innovation (VLAIO) we can support you without any obligation in your search for solutions to practical problems or questions. We put our practice-oriented research results and experts at your disposal. Do you have a question or would you like to collaborate?
Are you interested in being part of our panel of respondents?
Some collaboration examples
Edubox Fake News
With the help of VRT, imec, and Mediawijs we developed Edubox Fake News: an interactive, educational box. Youths can start working with fake news themselves. They are challenged to recognise fake news and are given tips and context.
Webinar Influencer marketing
In collaboration with Medianet Flanders and Comeos we organised a webinar on how youths experience social media platforms. Eyeworks and Famous Grey gave an insight into the findings of their series InstaVerliefd.
Discover our labs
Artevelde UAS has diverse labs that each focus on the desires and needs of a specific knowledge area, and that let you discover the latest technologies and innovations. Our experts will work with you on a specific question, formulate practical recommendations, and develop custom prototypes. These labs are open spaces with room for experimenting, co-creation, and creativity.
About the domain of expertise Communication, Media, and Design
Our practical research focuses on organisations and professionals who anticipate the challenges of the digital society through innovation and development. Together with our partners, we learn, research, and develop by means of user research, technology research, technology and trend analysis, design and prototyping.